PHILIPS Sirgendaja

ThermoShield technology for less heat damage
ThermoShield technology lets you style with less heat damage. Its' sensor regulates the temperature so that from root to end, your hair gets the ultimate even styling it deserves.
50% faster straightening**
Smooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result.
35%*** smoother floating plates for gentle styling
35% smoother plates with floating technology for gentle gliding with every stroke. The advanced ceramic floating plates move to adjust the pressure on the hair. This ensures even heat and pressure on the hair for good styling performance.
2 x ionic care*** for frizz-free-shiny hair
This powerful ionic system intensifies your hair's shine with 2x the ionic care per styling session. Charging you hair with millions of negative ions per cubic centimeter eliminates static, conditions your hair and smoothens its cuticles. So you can enjoy frizz-free hair with vibrant shine.
Argan-oil infused ceramic plates for smooth gliding
The straightener uses ceramic plates infused with argan oil to make styling fast and effortless, with a gliding action that feels as silky smooth as your hair looks.
Straighten or curl for various styles
From sleek and chic straight hair to effortlessly casual waves, or head-turning curls — you can do it all. What will it be today?
Temperature range from 120°C up to 230°C
Choose between temperature range from 120°C up to 230°C to secure long-lasting result while minimizing risk of hair damage.
105 mm long plates for fast and easy straightening
The longer 105 mm plates enable better contact with the hair to help you achieve perfect straightening results easier and in less time.
Easy to read innovative temperature display
The unique combination of 360° temperature wheel and LED display gives you absolute temperature control.
Cool tip for easier and safer use
The tip of the styler is made from a special heat insulating material to keep it cool; you can safely hold it while you're styling for optimal ease of use.
Fast heat-up time, ready to use in 30 sec
The straightener has a fast heat-up time, being ready to use in 30 seconds.
Heat resistant roll out mat included
The convenient heat resistant roll-out mat helps you style anywhere, it also keeps your straightener securely stored at home or while traveling.